ALANI the grey

ALANI the grey 

ALANI the grey was launched in 2012 from Korea by founder and designer, Jae Hwan Kim, two years after the launch of her menswear collection. Since launching, the brand quickly grew into a global fashion label with retail stores around the world. Jae’s philosophy of ‘less is more’ is drawn from the 1970’s German Bauhaus movement. The collections are defined by Jae Hwan Kim’s remarkable signature tailoring techniques and pattern cutting, making modern silhouettes that pay attention to feminine details.
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“Founder and designer Jae Hwan Kim was trained in London by Paul Smith and Ozwald Boateng - and learned the craft by tailoring costumes for British-American films. One of The Conservatory’s premium brands, known for a strong focus on the perfect fit.” - Brian Bolke, Founder of The Conservatory

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