Lebon

Oral care and luxury are not easy bedfellows, but why shouldn’t they be? Lebon elevates the twice-daily toothbrushing ritual into something far more exciting. It was founded in 2015 by French couple Stephanie and Richard Palacci. She is an art historian and professional photographer; he is a certified cosmetic dermatologist. Together, they created toothpaste and mouthwash using perfume notes developed in Grasse, France (that must be a first) and sophisticated flavors like licorice yuzu, and green tea with mint for dental care that goes way beyond basic.
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“This has to be the most glamorous toothpaste in the world. I’m partial to the Fearless Freedom, which is black currant and mint and very delicious.” - Jamie Rosen, Wellbeing Editor

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Lebon