Oral care and luxury are not easy bedfellows, but why shouldn’t they be? Lebon elevates the twice-daily toothbrushing ritual into something far more exciting. It was founded in 2015 by French couple Stephanie and Richard Palacci. She is an art historian and professional photographer; he is a certified cosmetic dermatologist. Together, they created toothpaste and mouthwash using perfume notes developed in Grasse, France (that must be a first) and sophisticated flavors like licorice yuzu, and green tea with mint for dental care that goes way beyond basic.
“This has to be the most glamorous toothpaste in the world. I’m partial to the Fearless Freedom, which is black currant and mint and very delicious.” - Jamie Rosen, Wellbeing Editor

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