Purple Brand

Purple was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. A collective of friends and industry veterans sought out to launch a collection of men’s denim and luxury basics that bridged the market gap between innovative design and complicated pricing. Innovation in fit, hardware and washes generally happens at the designer level, with high price points, and innovation shouldn’t be limited to designer denim. The team behind Purple spent several years traveling the world to find the right production partners to help create an accessible product with top-quality hardware, designer fits and innovative details.


Denim is the anchor of the modern man’s wardrobe and Purple is dedicated to making that anchor more interesting.

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