SITA is the Hindu model of the ideal woman. Goddess of good character, prosperity, and happiness. SITA was founded in New York City with the sole purpose of creating effortless, tailored garments that strike a balance of ease and refinement. Pairing a thoughtful eye with contemporary technique and uncompromising textiles, the brand creates timeless pieces for the discerning women.

SITA is the modern wardrobe reduced to its very essence. Lustrous lines and sleek sculpted tailoring. Style for the always designed, always authentic woman, SITA strikes a rare balance between tradition and innovation.

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