Soleil Toujours' mission is to erase the divide between luxury skincare and serious suncare, making protection from the sun’s harmful rays a daily routine, not just a beach-day consideration. Founder and mother of three Valerie McMurray was inspired to start the line when she became increasingly aware of the ingredients in sunscreens that were harmful to our bodies and the planet. She decided to eliminate them and work to create elegant formulas that don't leave white chalky residue on skin but that are also coral reef safe, environmentally responsible, vegan, and never tested on animals.
“When I’m picking SPF, I want something that is simple to apply, has options for physical and chemical formulas that are safe for me and the environment, and can be used just as easily in the city as on a boat. Soleil Toujours checks all the boxes.” - Jamie Rosen, Wellbeing Editor