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Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221. Founded as a Dominican friars conventum, it is considered today the oldest pharmacy in the world, which carries its activities in the very places where they all began. Its apothecary art legacy crosses eight centuries and is deeply intertwined with Florence history, personalities and social tissue, in a continuously-renewed alchemy of tales and wonders. Today’s Officina is famous all over the world for its perfumes, candles, and “traditional preparations”.
The Idralia Eye Contour is a fundamental part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica of Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them.
How to use: Apply a few drops to the eye contour area and tap with your fingers until absorbed. To be used before the cream, both in the morning and in the evening.
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