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Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221. Founded as a Dominican friars conventum, it is considered today the oldest pharmacy in the world, which carries its activities in the very places where they all began. Its apothecary art legacy crosses eight centuries and is deeply intertwined with Florence history, personalities and social tissue, in a continuously-renewed alchemy of tales and wonders. Today’s Officina is famous all over the world for its perfumes, candles, and “traditional preparations”.
The Idralia Moisturizing Mask is part of the daily hydration routine created from the iconic Idralia Face Cream from Officina Profumo-Farmaceutica of Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of it.
How to use: Apply a thin layer on the face and neck, leave on for 10 minutes or overnight for an enhanced effect. Rinse with warm water.
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