Officina Profumo-Farmaceutica di Santa Maria Novella sets its roots back to 1221. Founded as a Dominican friars conventum, it is considered today the oldest pharmacy in the world, which carries its activities in the very places where they all began. Its apothecary art legacy crosses eight centuries and is deeply intertwined with Florence history, personalities and social tissue, in a continuously-renewed alchemy of tales and wonders. Today’s Officina is famous all over the world for its perfumes, candles, and “traditional preparations”.
TheIdralia Serumis part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them.
How to use: Apply a few drops on the cleansed face before the cream. It can be used both in the morning and in the evening.
Made in Italy
Suitable for all skin types
Vegan and Cruelty Free
Ethically Sourced Ingredients
Free of Harmful and Toxic Chemicals
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