Abel is the happy by-product of founder, and former winemaker, Frances Shoemack's failed search for a truly beautiful, all natural perfume.

"It surprised me that while I could get my hands on incredible luxurious natural skincare and make up, when it came to perfume, this just didn’t exist." - Frances.

The more she learnt about the petrochemical-based industry and the toll it takes on not only us, but the environment, the more she realised that this was something she needed to do.