Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A native Swede, born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. With no formal training in the field, Gorham, 31 years old , sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions. Today, Byredo creates and develops a range of products such as fragrance, home, leather goods and accessories, conceiving objects using the highest quality materials available, and high-end design details to fuel a renewed approach to modern luxury.


“Byredo fragrances manage to be impossibly cool, and wholly original but not off-putting in any way. I alternate between Gypsy Water and Encens Chembur.” - Jamie Rosen, Wellbeing Editor

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