Loulou Studio started with a desire for pieces that Chloé, aka Loulou de Saison, couldn’t find in the fashion industry: a balance between timeless appeal with quality craftsmanship, at the right price. She wanted to help women around her and design collections that would make them feel comfortable in their everyday life. Comfortable sweaters to be worn with confidence and ease.

The Loulou Studio woman isn't defined by age or allows the clothes to wear her. Her style is streamlined, minimal and effortlessly sophisticated. Each look demonstrates her personality. She is able to work them into regular rotation for looks that feel fresh whether it’s for a business meeting or a casual weekend brunch. The way the looks are accessorized and styled are what sets the tone.