Finnish entrepreneur Jasmi Bonnén founded Nuori in Copenhagen in 2015 to develop fresh skincare formulas using only natural ingredients with clinically proven benefits. A commitment to small batches made every 10 to 12 weeks and products that lead with bioactive naturals has made Nuori a go-to for minimalist beauty lovers who want synthetic-free, intelligent formulas. Nuori sources ingredients created using innovative biotechnology processes and other advanced and sustainable extraction methods to keep its natural formulas focused on real results.

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“Minimal on the outside, stacked with bioactives on the inside.” - Jamie Rosen, Editor // Wellbeing