Finnish entrepreneur Jasmi Bonnén founded Nuori in Copenhagen in 2015 to develop fresh skincare formulas using only natural ingredients with clinically proven benefits. A commitment to small batches made every 10 to 12 weeks and products that lead with bioactive naturals has made Nuori a go-to for minimalist beauty lovers who want synthetic-free, intelligent formulas. Nuori sources ingredients created using innovative biotechnology processes and other advanced and sustainable extraction methods to keep its natural formulas focused on real results.


“Minimal on the outside, stacked with bioactives on the inside.” - Jamie Rosen, Editor // Wellbeing

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