ET OCHS is a luxury womenswear collection based in New York City. ET OCHS is built on a foundation of impeccable fit, innovative proportions, and elevated design details. Thoughtful, polished, and flattering. Simple luxury done well. The ET OCHS aesthetic is rooted in clean lines and artful tailoring, exuding a refined sense of femininity and minimalist sophistication. Every detail is carefully considered with the female form in mind.

Michelle Ochs is the Founder and Creative Director of ET OCHS, launched in 2021. In 2008, she co-founded the eponymous label Cushnie et Ochs in New York City. For over a decade, under Michelle Ochs‘s creative direction, Cushnie et Ochs became known for its impeccable fit and sexy minimalist sensibility. Worn by influential women including Michelle Obama, Gal Gadot, Lupita Nyong’o, Jennifer Lopez, among many others.

The vision for ET OCHS is to create timeless staples that blur the line between the desire to look sexy and feel comfortable.