Frama is a Copenhagen-based multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, Frama’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic. 

Since the launch of its first collection in 2011, Frama has embraced an organic and collaborative approach to design; an approach that is equally inspired by the old and the new, by digital technologies and analogue traditions. Frama’s naturalistic, hands-on approach to design and production has allowed the brand to create a unified aesthetic across a growing range of product collections, including: furniture, lighting, home objects, fabrics, apothecary, books, and kitchens.

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“Frama is headquartered in the former 1878 St. Paul’s Apotek, or apothecary, in Copenhagen, so it’s only appropriate that their apothecary collection bears its name. Its natural room diffusers, which consist of fragrant oils dropped onto charcoal or Korean soil spheres housed in a pinewood box, feel like the ultimate expression of this tactile, modern house.” - Jamie Rosen, Editor // Wellbeing