Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour. 

Prabal Gurung chooses to manufacture in New York City to uphold standards of quality while supporting the local community. With over 90% of the collection made in New York, Prabal Gurung is committed to sustaining domestic employment and income. The brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product and helps to bring this awareness to an international audience.