Virón is a Parisian, plant-based footwear brand following a slow fashion approach with a focus on circularity and a philosophy deeply rooted in youth and counterculture. Using natural dyes, recycled rubber, and upcycled military supplies they hope to close the loop on fashion waste.
"We need radical action now. In a new age of mass awakening counterculture is key in forgiving a new path with new systems in place. It's on us to define the world we want to live in."